HERO started because I couldn’t find a t-shirt that fit the way I wanted. Not tight around the stomach, not loose through the shoulders. So we made one ourselves.

Then we started noticing something: you weren’t just wearing HERO t-shirts casually. You were wearing them to work, dinners, meetings — basically anywhere you wanted to look good without feeling overdressed.

That’s what led us to the Polo.

It has the same fit and feel you already know from HERO, just in a slightly more dressed-up version.
It’s available now in six colors and sizes from M to 3XL.

I never wanted to make another shirt just for the sake of it. I wanted to make the kind of shirt you can reach for without thinking too much about where you’re going.

JURE · CO-FOUNDER